Thoughts on Amazon Sales Tax and Marketplace Facilitator Laws in 2024

This was originally written as a response to a client but I figured it might prove useful to others. The topic of online sales state in the US, particularly when it comes to selling on marketplaces such as, is a rather murky topic. But believe it or not, its actually much clear today than it was when I first started selling on Amazon circa 2015.

Before we get into the meat of this post, I want to clearly address a common question.

Is Amazon a marketplace facilitator?

Yes, Amazon is classified as a marketplace facilitator. Furthermore, Amazon is the primary reason most of the states have passed marketplace facilitator laws in recent years.

Note: The following was written by us, a marketing agency, to our client. We are neither attorneys nor accountants. This is not legal or financial advice. Please consult with an attorney and accountant about your specific circumstance. Hopefully the below discussion though will help you ask the right questions of your professional advisors.


Amazon is currently managing the sales and use tax for <<BUSINESS NAME>> (and all sellers) in almost every state, as it falls under the “Marketplace Facilitator Tax Collection” policy that came out of a Supreme Court ruling a couple of years ago.  Basically that resulted in each state passing laws that require the marketplace (i.e. Amazon, Etsy, eBay) to collect and remit the sales tax instead of the seller on that marketplace.  Prior to that, this whole thing was a real mess and a nightmare administratively.

So right now you should not actually owe anything to any states.  Except that your account is set up to collect tax only on “service” for New York.  I’m not sure why that is the case.  The “services” potentially might be any shipping fees or gift wrap fees.  In practice, that is not likely to be material for your account.

So what I am saying is that I don’t think you have any monetary liability here.

It is a bit of an unclear question though as to whether or not you need to file $0 returns.  Basically some states say if your only liability

Its also unclear to the extent that having your inventory in an Amazon FBA center creates nexus for your business overall and thus a duty to collect/remit sales tax on your other non-Amazon orders in that state.  I think most states say that it does not create physical nexus.  However, most states have recently passed “economic nexus” as part of their marketplace facilitator laws saying that if you do more than 200 transactions or $100k in the state then you have nexus.  Its unclear if that includes Amazon orders though or only non-Amazon – again, this can depend on the state.

So the whole thing is still a bit unclear legally.  But generally speaking at least for the Amazon orders I don’t think you’ll have any actual monetary liability b/c Amazon collects and remits that for you.  You might technically have to file $0 returns in some states just for the record keeping then I know there are many sellers who don’t bother with that and it seems there isn’t much of a penalty or issue with not filing $0 returns in this case.  However if you have other sales tax from direct/website orders that you need to pay to that state then you would need to file and potentially might include your Amazon sales and then back out the taxes Amazon paid on your behalf.

Probably this didn’t clear much up and maybe only made it more murky but I hope it at least helped a bit! Here’s a nice guide with more info about sales tax and selling on Amazon if you want to read more on the topic.

About the Author

Jon Payne

Jon is the founder and lead consultant of Vocational Media Group. He works directly with brands to increase their sales on Amazon, while also tightly controlling costs and protecting margins. Jon also practices what he preaches, by building, acquiring and operating his own private label brands on the Amazon Marketplace.

Vocational Media Group is a digital marketing agency located just outside of Charlotte, NC. We specialize in full-service SEO for businesses looking to improve their presence in Google, as well as Amazon FBA channel management to include Amazon SEO and PPC campaign management.


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